P&G scientists are leading a project that hopes to isolate the DNA components that contribute to age wrinkles. They have identified close to 700 genes that are potentially involved in the process.
Dipping onto the knowledge provided by the human genome project that has identified over 20,000 human genes so far, they hope to move beyond potions and lotions to reverse the effects of aging.
Dr. Jay Tiesman, a principal scientist at P&G Beauty, feels they are now have a much better understanding of the underlying genetic causes which could ultimately lead to prevention and even the resetting of the aging clock. The Procter & Gamble Co. is the largest health and beauty products company in the world. |