New York

The anticipated launch of a Jennifer Aniston perfume is apparently on hold because of a dispute over a name. The actress is reported to want to call the fragrance simply 'Asniston' but advertising executives vetoed her suggestion.

Her second choice of 'Echo' was also rejected. According to OK Magazine... "It's all about capturing the idea of romance and freedom at any age, but it's hard to do that in just one word. Jen wants to unleash some really glamorous commercials on TV."