New York

Louis Vuitton wants to sue Hyundai in a Manhattan courtroom. The luxury brand is livid that the Korean carmaker used its logo without permission in a Super Bowl TV commercial featuring it on a basketball.

Louis Vuitton is demanding damages equal to all of Hyundai's profits generated from the 30-second spot. It also wants all copies of the commercial be destroyed.

<<Louis Vuitton apparently isn't to big on Hyundai using thier likeness, and will order the courts to make them pay for it.
Louis Vuitton Spring/Summer 2010 - Paris
© 2009 fashionWATCH Photo: Edward James