London

In a surprise move, former CEO and Co-founder of Jimmy Choo Tamara Mellon, was chosen as the face of its new perfume. The 43 year-old is seen clutching a large bottle of the fragrance in front of her largely exposed chest.

Many marketing experts feel the choice of Mellon was perfect. The former executive is ranked the 64th richest woman in Britain. She was appointed an Officer of the Order of the British Empire by the Queen.