Paris

Sofia Coppola is directing the advertising campaign for Marni's collaboration with H&M due in stores on March 8th. The award winning director and style muse shot the ad in Marrakech, Morocco last October. It will be presented on TV and online.

As well she will oversee all the creative for the campaign. Coppola was quoted as saying... “I enjoyed doing this film for the Marni at H&M collaboration. I think its great how they make fashion accessible and I wanted to show the fantasy fashion can bring."

<<Marni will collaborate with H&M to create a collection for Spring 2012, Sofia Coppola has been brought on to direct the TV, and online advertising campaign.
Marni Spring/Summer 2012 - Milan
Photo: Edward James