Danish model Freja Beha Erichsen is the new face and brand ambassador of Maybelline New York. Previously the 25 year-old who is believed to be gay was the face for H&M and The Gap.

She follows Charlotte Free, Christy Turlington and Erin Wasson who also represented the brand. Damien Bertrand, Maybelline's global brand president was quoted as saying...

"Freja is an incredibly beautiful and confident woman. Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline."